Issa Rae, the creative force behind the acclaimed HBO series Insecure, continues to make waves in the ever-evolving entertainment industry. Her multimedia platform, Raedio, has recently inked a multi-year deal with Def Jam Recordings, opening up new avenues for artist signings, marketing, and distribution. This partnership enables Raedio to leverage Def Jam’s extensive network and expertise, solidifying its position as a disruptive force in the music industry.
Raedio, the “audio everywhere” company founded by Issa Rae, has collaborated significantly with Def Jam Recordings. This multi-year deal encompasses publishing, music supervision, music library, podcasts, digital content, and digital divisions.
Raedio is a platform connecting talent across various media, including film, television, commercials, and podcasts.
The Vision of Raedio & Def Jam Partnership
Raedio’s President, Benoni Tagoe, expresses the platform’s mission as continually redefining how people discover music and empowering artists. Given their storied legacy, he views Def Jam as the ideal partner, to align with Raedio’s vision of disrupting the music industry.
Together, they aim to expand their reach and provide a creative home for new artists.
Raedio has already made significant strides in the industry. Before the partnership with Def Jam, Raedio had previously collaborated with Atlantic Records and struck a multi-project development deal with Audible to create original content. The recent collaboration suggests exciting artist signings to be announced in the coming weeks.
Raedio’s Impactful Resource For Artists
Christina “Xtina” Prince, the general manager of Raedio, says, “Our mission at Raedio is to continually evolve how and where people discover music and the opportunities for artists behind it.” In regards to the partnership with Def Jam, Tagoe stated:
“Def Jam is the perfect partner with a storied legacy to align with Raedio’s mission and vision of disrupting the music industry as we know it. Together, we look forward to expanding our reach and fostering a creative home for our new artists.”
Raedio strives to be a vessel and resource for artists, providing them with opportunities to showcase their talent and reach a wider audience.
Issa Rae continues to make waves in the entertainment industry alongside garnered success in the HBO series Insecure, yet she stays connected to her roots.
Jhene Aiko Scores New Record Label, ALLEL Sound
In a similar vein of artists expanding their ventures, Jhene Aiko has also embarked on a new business endeavor in partnership with Def Jam. Aiko’s record label, ALLEL Sound, joins forces with the renowned label, further illustrating Def Jam’s ongoing influence in the music industry.