Angel Reese is making headlines as she becomes Reebok’s first major Name, Image, and Likeness (NIL) signing. The LSU star now joins the ranks of notable athletes who have been able to monetize their name and brand while still playing at the collegiate level.
Angel Reese, an exceptional talent in women’s college basketball, grabs the spotlight as she secures a groundbreaking NIL partnership with Reebok.
The popular sportswear brand announced on October 17, solidifying its commitment to supporting and empowering college athletes. As Reebok’s first major NIL signing, Reese joins the ranks of notable athletes who have been able to monetize their name and brand while still playing at the collegiate level.
Reese expresses her gratitude for the opportunity:
“ I am honored to be working closely with one of my longtime mentors, Shaq, along with a brand that I have admired since I was just a little kid. It means the world to me that they trust in me to extend their legacy to a new generation.”
Shaq On Why He Chose Reese
This partnership highlights Reese’s exceptional skills on the court and recognizes her strong influence off the court. It is worth noting that both Shaquille O’Neal (from 1989-1992) and Reese from (2022 to the present) have donned the LSU jersey during their collegiate careers.
Reese stands as a testament to the winning legacy of LSU, having secured a national title for her team last season. O’Neal stated:
“For my first appointment in this role, it had to be the GOAT. There is no one making a bigger impact on the game right now than Angel Reese.”
Reese’s success extends beyond her partnership with Reebok. The talented basketball player has already secured numerous NIL deals, placing her as one of the top college basketball athletes in the country.
With an NIL valuation of $1.7 million, Reese is breaking barriers and setting new standards for athletes seeking to capitalize on their image and brand.
Welcome To The Team O’Neal & Iverson
Before Reese’s groundbreaking Reebok signing, NBA legends Shaquille “Shaq” O’Neal and Allen Iverson made waves in the industry with their new roles at Reebok. O’Neal was appointed as Reebok’s first-ever president of basketball, while Iverson assumed the position of vice president.
Together, they aimed to reshape Reebok’s presence in the basketball world and attract fresh talent. This move sets the stage for Reese’s historic partnership with the iconic sportswear brand.
Angel Reese Partners With Amazon
In July 2023, Reese made significant strides by starring in Amazon’s latest commercial alongside Flau’jae Johnson. This groundbreaking collaboration marked the first time Amazon had employed college athletes for promotional purposes.
The “Dormz,” commercial showcased Reese and Johnson flaunting their dorm rooms and Amazon-powered accessories. Reese’s versatile presence in the world of endorsements underscores her increasing influence as a prominent figure in college sports.
The ‘Kobe Brand’ Resurfaces
Similarly, Nike recently announced its plans to relaunch the iconic sneaker line, The Kobe Brand, in collaboration with the estate of the late basketball legend Kobe Bryant. This move follows a split between Nike and the Bryant estate, leading to a new deal in 2022 and subsequent limited releases of the coveted Kobe line.