Drake’s “It’s All a Blur” Tour has been making waves with its creative and innovative elements, and the latest addition is sure to delight fans. Partnering with Snapchat, the rap superstar has introduced one of the platform’s popular augmented reality (AR) filters into his live performances, adding a quirky and entertaining touch to his shows.
Drake x Snapchat
The AR filter creates the illusion that people in the crowd are shedding tears, even when they aren’t. Drake cleverly incorporates this filter during his performance of the hit song Laugh Now, Cry Later, enhancing the track’s emotional impact in a lighthearted and playful manner.
The debut of Snapchat technology took place during Drake’s July 17 show in Brooklyn, and the response from fans has been overwhelmingly positive. Drake has since announced that he intends to use the AR filter at all his remaining concerts on tour, further solidifying his commitment to providing unique and memorable experiences for his audience.
Fans are thrilled to see the return of the beloved Snapchat filter vibes, tapping into the nostalgia of an earlier era of social media. The crying lens, in particular, holds a special place in the hearts of Snapchat users and has been used over a billion times, making it a recognizable and beloved feature
Drake Gets Creative
Throughout the “It Was All a Blur” Tour, Drake has continuously pushed the boundaries of creativity, incorporating various imaginative elements into his performances. From an ugly Anna Wintour and giant sperm cells to a hologram of the late Virgil Abloh, Drake’s artistic vision has captivated audiences and added a unique flair to each show.
Beyond the entertainment factor, Drake’s tour has also been marked by touching moments. In a recent show in New York City, the rapper dedicated a special performance to his beloved mother, Sandi Graham, showcasing his unwavering love and admiration for her.
As the “It Was All a Blur” Tour continues to captivate audiences, Drake’s collaboration with Snapchat adds another layer of fun and interactivity to his live shows. Fans can expect to be delighted by the AR filter’s playful twist and enjoy an immersive concert experience like never before.
Beyoncé Collaborates Wirh Amazon Music For Renaissance Tour Merch
Drake’s innovative approach to his “It Was All a Blur” Tour echoes Beyoncé’smarketing prowess during her Renaissance Tour. Queen Bey’s has teamed up with Amazon Music and launched an exclusive merchandise collection for the Renaissance Tour.