Music mogul Diddy is spreading the love. The Bad Boy Records CEO has shared an epic moment hanging out alongside rap heavyweights Drake and French Montana.
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Diddy Powers Up W/ Drake + French Montana
The hip-hop icon went to his Instagram page to share the priceless moment. Without giving much context, Puffy hyped up the clip by describing the shot as an invite-only gathering.
““THE MOST PRIVATE PARTY IN THE WORLD.” #CLUBLOVE 🖤✨💫”
The social media post ignited a flurry of co-signs from Rae Sremmurd’s Swae Lee to New York rap heavyweight Busta Rhymes.
“Love love love !!!” -Swae Lee
“👑👑👑👑👑👑👑👑” -Busta Rhymes
“Dat part!” -Stevie J
“Love love love” -Ray J
Puff Daddy Reminds Us His Classic’s 24 Years Old
A few days ago, Puff Daddy went to his Instagram page to share a look at his unforgettable No Way Out album’s unforgettable album artwork. Diddy also detailed how the motivation he had for the Bad Boy brand remained the same in 2021.
“24 years ago today!!! #NoWayOut We wanted to do something we felt would be a part history!! Our intentions have only been one thing, and one thing only, and that’s to make you dance and rock the house!!”
The album comes packed with classics including the late Notorious B.I.G.‘s “Victory” banger.
Diddy Gives Black Entrepreneurs A Platform
Along with celebrating his own greatness, Diddy loves Black businesses. Puff Daddy recently partnered with Salesforce, a major CRM (customer relationship management) platform to establish Shop Circulate. According to a press release, the platform is meant to help entrepreneurs reach a global audience and will feature the world’s best Black-owned businesses for consumers to enjoy.
Combs Enterprises and Salesforce have teamed up to create SHOP CIRCULATE, a curated digital marketplace that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs. SHOP CIRCULATE provides Black businesses with a platform to reach global audiences and empowers consumers to shop the world’s best Black-owned brands. This innovative new platform will be designed and built by Deloitte Digital, a leading Experience Consultancy and global strategic partner for Salesforce, and powered by Marketplacer’s best-in-class online marketplace technology. (Comb Entreprises)
Diddy Exposes Corporate America
In early April 2021, the Bad Boy Records CEO wrote an open letter to corporate America titled, “If You Love Us, Pay Us.” The five-time BET Award winner accused corporations of exploiting Black culture and excluding Black businesses from reaping the benefits.
Diddy specifically called out General Motors, with whom he has a business relationship, for a “historic refusal to fairly invest in Black-owned media.”
“In 2019, brands spent $239 billion on advertising. Less than 1% of that was invested in Black-owned media companies. Out of the roughly $3 billion General Motors spent on advertising, we estimate only $10 million was invested in Black-owned media. Only $10 million out of $3 billion! Like the rest of Corporate America, General Motors is telling us to sit down, shut up and be happy with what we get.”