50 Cent has found a new partnership with the New Orleans Saints to promote his brand, Sire Spirits. The rapper and television mogul took to Instagram to announce that his Branson Cognac and Le Chemin du Roi would now serve as the official cognac and champagne of the New Orleans Saints and the Caesars Superdome.
Sire Spirits x New Orleans Saints
On Oct. 25, 50 Cent shared his excitement about his new partnership with the New Orleans Saints on Instagram. The TV mogul said:
“New Orleans has a special place in my heart,” 50 said. “It’s a city that exudes creativity and soul, and it’s an honor to partner with an organization like the New Orleans Saints that embodies those same values. Together, we aim to create unforgettable moments and experiences for the city and its fans.”
Vice President of Corporate Partnerships for the Saints Matt Webb shared a statement on the new partnership with 50 Cent:
“We are truly excited to partner with Sire Spirits,” Webb said. “This collaboration represents a perfect blend of the energy and enthusiasm both the New Orleans Saints and Sire Spirits bring to the table. We believe this partnership will further enhance the game-day experience for our fans both inside and outside of the Caesars Superdome.”
50 Is In His Sports Bag
Branson Cognac and Le Chemin du Roi will now be available at every Saints home game at Caesars Superdome. The next Saints home game is scheduled for Nov. 5.
50 Cent also had his Sire Spirits brand promoted by the Washington Commanders in August. Branson Cognac and Le Chemin du Roi will be the official cognac and champagne of the team.
Lil Wayne x Texas Ranchers
In a similar vein, rap legend Lil Wayne recently made his mark in the world of professional sports. The rap icon became an investor, partial owner, and strategic advisor for the Major League Pickleball team Texas Ranchers. His role in the team’s promotion demonstrates the increasing crossover between the music industry and professional sports.