Today, God Is In The TV proudly present the premiere of Black Market Truth’s new single ‘The Sour Truth’, a collaboration with the legendary Sonic Boom, (AKA Pete Kember of Spaceman 3 and Spectrum fame).
This single will be released on 10″ vinyl and digitally via London boutique label Flower Power Records. Produced by Kember and featuring him on synth and percussion, ‘The Sour Truth‘ is a slice of technicolour psych-pop – a trippy, kaleidoscopic and vibrantly nostalgic feel-good track. With cycling Lo-fi guitars, stacked tremolos, shimmering vocals and sugary winding synths, it is laced with lyrics about the pain of cognitive dissonance after loving a version of someone that turned out to be a facade. “Sick and tired of being sick and tired. It was just a mirage that I admired”.
It’s been a busy year for Black Market Karma, having recently wrapped up tour dates with The Black Angels. Earlier this year, they released their eleventh album Friends In Noise.
Speaking about the single, songwriter Stanley Belton explains: “Sometimes we can fall in love with the idea of a person as opposed to the reality of them, whether that’s through us seeing what we want to see, them projecting a falseness or a mix of both. The fall out of that curtain being pulled can be quite a painful feeling of cognitive dissonance. That’s kinda what this song is about. It’s also about when something that was previously blindingly bright, devolves into a noisy mess of finger pointing,” says Stanley Belton.
Pete Kember adds: ‘I heard this and I believe it was recorded during one of the lockdowns on Stan’s BMK Instagram page and I loved the vibe and the song. I think it’s a song most of us can relate to. Has a whiff of The Only Ones, Daniel Johnston maybe, even a little soupçon of Beat Happening. Was a pleasure to mix. I wish I’d written it‘.
About working with Kember, Belton says that: ‘I’ve loved Pete’s music since I was a teenager, so to hear that he dug this tune and then have him involved with recording it has been magic. He added a pair of synths: one a sugary sweet winding melody, the other a set of airy, swelling strings. He also added percussion, a bunch of other lush production elements, and also mixed it.”