Hipgnosis defined the visual identity for some of the U.K.’s most iconic rock albums of the ‘70s. From 1968 to 1983, the English design firm led by Storm Thorgerson, Aubrey “Po” Powell and Peter Christopherson devised the kinds of album covers collectors frame, including Pink Floyd’s Dark Side of the Moon, Led Zeppelin’s Houses of the Holy, T. Rex’s Electric Warrior and many more. On Monday, music publishing company Primary Wave announced that it had acquired Powell’s interest in the design group’s expansive catalog, with plans for use in global exhibitions.
“We’re beyond excited to partner with Po on one of the most influential visual catalogs in music history,” Primary Wave’s Deputy COO Lexi Todd said. “This artwork did more than just accompany records; it shaped how generations of audiences experienced the music itself. Primary Wave looks forward to honoring that deep connection between sound and image by ensuring these iconic works continue to inspire music fans around the world.”
Primary Wave’s acquisition includes album artwork made by Hipgnosis for AC/DC, Black Sabbath, Def Leppard, Genesis, Yes, Foreigner, Bad Company, Styx, and more. Artwork from Pink Floyd and Led Zeppelin covers were not included, but objects related to Hipgnosis’ most famous partners are, such as the original model biplanes used in Pink Floyd’s “Point Me to the Sky” music video and “The Object,” the original sculpture set on the table on the cover of Led Zeppelin’s Presence. Primary Wave will collaborate with Po to curate exhibitions including these artworks and items, alongside pieces that have not been seen by the public.
“When Primary Wave showed an interest in the legacy of Hipgnosis imagery it was music to my ears,” Powell added. “For too long I had been approached to sell off bits and pieces of my collection which did not interest me, and I yearned for a company who understood the importance of the work in its entirety and the recognition as a serious art form. I was at an impasse having reached a respectable grade of exhibitions, but without the backup, the connections and the teamwork required to move on up I could expand no further. Primary Wave has offered that support and collaboration – we are in sync and I am looking forward to seeing Hipgnosis grow on the global stage. Exciting times ahead.”
Hipgnosis is not to be mistaken for the music rights acquisition venture the Hipgnosis Songs Fund, the naming of which Thorgeson approved before his passing in 2013.