Wale Partners With Viktor & Rolf For ‘Lotus Flower Bomb’ Perfume and Signs With Def Jam Records

Wale Partners With Viktor & Rolf For ‘Lotus Flower Bomb’ Perfume and Signs With Def Jam Records

Wale has come full circle in his latest collaboration, teaming up with luxury perfume brand Viktor & Rolf, drawing inspiration from his hit single, “Lotus Flower Bomb.” This partnership is special as the Ambition artist’s song title and the brand’s fragrance, Flowerbomb. In addition, Wale shows no signs of slowing down as he recently scored a Def Jam Records deal.

What’s Your Favorite Fragrance?

In a poetic twist of fate,  Wale has entered into a meaningful partnership with the Dutch luxury perfume brand Viktor & Rolf, drawing inspiration from his iconic track, “Lotus Flower Bomb.”

The Washington D.C. native’s connection with Viktor & Rolf goes back to his 2011 hit single “Lotus Flower Bomb,” which featured Miguel. The song’s title was inspired by the fragrance brand’s 2005 collaboration with L’Oreal for their luxury fragrance Flowerbomb.

Now, in a full circle moment, Wale has joined forces with the Dutch perfume brand as their newest partner. Taking to social media, the rapper shared his excitement about the collaboration, teasing the fragrance launch party with the caption:

“#Flowerbomb, let me guess your favorite fragrance.”

Wale Signs To Def Jam Recordings

Fans have expressed their excitement for the partnership, with many revealing that they discovered Flowerbomb through Wale’s song. 

One fan commented, “I really thought this song was FOR this fragrance when it came out 12 years ago,” while another admitted, “I only wear Flowerbomb because of Lotus Flower Bomb! I had never heard of it prior to that.”

In addition to collaborating with Viktor & Rolf, Wale made a major move in his music career by signing with Def Jam Records. After a year-long hiatus, the rapper recently hinted at his comeback on Instagram, stating:

“My silence has been golden… see you on Friday. Folarin back.” 

In addition to his recent ventures, Wale has been consistent with his music releases. His seventh studio album, Folarin 2, was released on October 22, 2021, featuring collaborations with artists such as J. Cole, Rick Ross, and Chris Brown.

Wale On The Move

Furthermore, Wale returned with his new single “Max Julien” on October 20, 2023, marking his debut under the new label. Just days later, the “On Chill” rapper showcased his versatility by joining forces with Masego and U.K. artist Enny on a track titled “You Never Visit Me.”

Wale has also ventured into the acting world, starring in the film Ambulance directed by Michael Bay. The movie grossed over $40 million at the box office upon its release. Wale portrayed the character of Castro, a gang member, showcasing his talent beyond the music industry. 

Queen Bey Unveils ‘CÉ NOIR’

In the realm of celebrity and fragrance, Beyoncé has recently made waves with her announcement of the “CÉ NOIR” perfume. Inspired by her groundbreaking tour and album “Renaissance,” the fragrance is now available for pre-order and will be shipped in November 2023.

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