The Weeknd, the Canadian pop singer known for hits like “Earned It,” recently concluded his show in Bogotá, Colombia, as part of his “After Hours Til Dawn” Global Stadium Tour. However, his impact on the Latin country goes beyond entertainment. The concert mesmerized fans and boosted the Colombian economy by providing 1,500 job opportunities for local workers.
Making A Difference On Tour
The Weeknd’s performance at the Estadio Nemesio Camacho El Campín on Oct. 4 was part of his ongoing global tour, which has garnered international attention. The concert in Bogotá involved the collaboration of nearly 35 companies, working together to organize the event.
These collaborations resulted in the employment of approximately 1,500 individuals, where 800 million Colombian pesos, which converts to around $184,604.88 in US dollars, were paid in rent for those who contributed to the show’s success.
The “After Hours Til Dawn” Tour began in July 2022 and encompasses multiple regions, including North America, Europe, Latin America, and Oceania.
The tour has consistently shattered attendance records, with The Weeknd achieving the title for the highest-grossing tour ever by a Black artist. In London, the singer attracted a staggering 160,000 attendees across two shows and set a new sales record at Wembley Stadium by selling 87,000 tickets.
Beyoncé’s Renaissance World Tour Boosts American Economy
The Weeknd is not the only Black artist to make a significant economic impact through their tours. Beyoncé, during her Renaissance World Tour, made history with her 56-city tour and contributed approximately $4.5 billion to the American economy.