Houston rapper Travis Scott and Atlanta rapper Lil Baby are fueling the collaboration rumor mill. The two hip-hop stars were spotted working in the studio together and the snapshot has got both their fanbases buzzing.
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Travis Scott + Lil Baby Spark Utopia Collab Rumors
In response to the image circulating around of Travis and Baby in the studio, fans are speculating Lil Baby will be joining Scott on his upcoming Utopia album.
This is a deadly collab, especially if travis takes the lead.
This finna go Diamond
đ„đ„đ„ bout to be flames
Travis Scott Featured In Forbes
In December 2020, Scott was featured on Forbes magazine’s “30 Under 30” special issue, which focused on his business ventures rather than his artistic projects (Scott is working on a new hard seltzer drink, for example), and a unique method of branding. The overall theme is that whereas most celebrities are told what to say by the companies they endorse, Travis Scott tells those companies what to say.
“Tomorrow, the 10th annual #ForbesUnder30 comes out. Fronting the issue: Travis Scott, who originally made the list based on his music credentials, but now helps major companies rethink their brandsâand changing how celebrities and corporations interact http://on.forbes.com/6018HKVo0”
Scott’s New Album Due In 2021
The Forbes piece also mentioned Scott’s next album, tentatively titled Utopia, is due to drop in 2021.
“I donât think utopia is about high currency with everything being, like, a money thing,â Scott said in the interview. âI think itâs about people being naturally happy. The society weâre living in right now, itâs super-depressing in a sense of everything thatâs happening in the world.”
TikTok Levels Up With Travis Scott + Lil Nas X’s Record Label
In November 2020, digital giant TikTok’s popularity continued to grow by partnering with popular artists like Travis and Grammy-winning rapper Lil Nas X. The massive social media platform announced an agreement with Sony Music Entertainment, ultimately giving users the ability to make songs from one of the biggest music companies in the world.
According to the announcement, with this deal, the TikTok creator community will have access to sound clips from Sony Musicâs giant catalog of songs. TikTok and Sony Music will work together to support greater levels of TikTok user personalization and creativity on the platform, and âdrive new and forward-looking opportunities for fan engagementâ with SMEâs artists and music. TikTok will also partner with Sony Music in promoting artists on the platform. (Variety)
“We are thrilled to enter in to this agreement with Sony Music so that we can continue to work together to connect the incredible roster of Sony artists in the US and across the globe to new audiences and harness the power of TikTok.”- Ole Obermann Global Head of Music for TikTok