Iconic jewelry powerhouse Tiffany & Co. knows how to gets likes. The brand has stepped up to share a priceless behind the scenes look at everyone’s favorite music couple JAY-Z and Beyoncé on-set of their About Love campaign.
Tiffany & Co. Shares BTS JAY-Z + Beyoncé Moment
In preparation for next week’s official About Love launch, the Tiffany & Co. social media channels have worked overtime blessing fans with snapshots of the duo. This latest Instagram post features a stunning look at Queen Bey and Young Hov.
An iconic love. A beautiful story. A stolen moment from behind-the-scenes of our new ABOUT LOVE campaign starring the inimitable @Beyonce and #JAYZ. #AboutLove #TiffanyAndCo
According to the jewelry giant’s social media pages, Bey has officially made history from simply wearing the brand’s cherished Tiffany Diamond. In addition to becoming the first Black woman to reach this accomplishment, she’s also one of only four people – ever – to don the iced-out piece.
“The priceless Tiffany Diamond has only been worn by three women since its discovery in 1877. Today, @Beyonce becomes the first Black woman and fourth person to wear the legendary stone. #AboutLove #TiffanyAndCo”
JAY-Z + Beyoncé Get Diamond’d Out In New Pics
Hours prior, Bey went to her IG page to make some major statements. The singer and her husband JAY-Z had social media’s full attention courtesy of new pics modeling for luxury diamond brand Tiffany & Co.
The pics featured both JAY and Bey looking iced out and dressed in super luxurious fancy outfits.
“ABOUT LOVE | @tiffanyandco”
The diamond brand has also shared a teaser clip hyping up the duo donning iced-out pieces.
“The Carters for Tiffany & Co. #AboutLove #TiffanyAndCo – © Estate of Jean-Michel Basquiat. Licensed by Artestar, New York”
The Tiffany Yellow Diamond Campaign
According to reports, the pics aren’t accidental and are a part of Tiffany & Co.’s 2021 ‘About Love’ campaign. The full rollout is set to go down globally September 2.
The power couple are still head over heels for each other today, nearly 20 years and three kids later. In a Tiffany & Co. campaign launching globally on Sept. 2, the singer and rapper, 51, are celebrating their love story and putting that undeniable ”’03 Bonnie & Clyde” chemistry on full display. “Love is the diamond that the jewelry and art decorate,” the couple — whose love was captured in a behind-the-scenes photo shared exclusively with PEOPLE — say in a statement. (PEOPLE)
Beyoncé Confirms New Music Is On The Way
After recently donning the cover of Harper’s Bazaar, which included a new interview, Bey fans were hyped about what’s to come.
Queen Bey revealed she’s been clocking in major time in the studio and vowed a project is on the way. She hasn’t dropped a solo project in over five years, so fans are more than ready for new audio fire.
“HARPER’S BAZAAR September 2021”
“With all the isolation and injustice over the past year, I think we are all ready to escape, travel, love, and laugh again. I feel a renaissance emerging, and I want to be part of nurturing that escape in any way possible. I’ve been in the studio for a year and a half. Still, there’s nothing like the amount of love, passion, and healing that I feel in the recording studio After 31 years, it feels just as exciting as it did when I was 9 years old. Yes, the music is coming!”