Puma Announces The Return Of Fenty x Puma With Rihanna: “She’s Back”

Puma Announces The Return Of Fenty x Puma With Rihanna: “She’s Back”

Rihanna and Puma are set to revive their iconic Fenty x Puma collaboration. The sportswear brand recently shared the news on social media. The two sides last worked together in 2017.

Once again, superstar singer Rihanna, who just announced her second pregnancy during her Super Bowl performance, is a partner of the sportswear brand Puma. The company recently announced her return on Instagram.

The post on Puma’s official Instagram was simply captioned, “She’s Back,” along with the Fenty mogul’s Instagram handle @badgalriri. The two parties last worked together in 2017.

Rihanna Navy Fans Excited For Another Fenty x Puma Collection

Fans reacted to the news on Twitter, mostly with excitement.  One fan predicted it would be a “blood bath” when Rihanna’s fur slides drop, a popular product of their previous partnership.

Other reactions included one user saying Puma needed Rihanna’s help to improve financially. Another fan tweeted a Rihanna GIF, admitting in the caption that she keeps spending money on Fenty products. Rihanna is also set to go on tour soon. With her return to Puma, she will look to add to her billionaire status.

Rihanna Files Trademark For Fenty Hair, New Line Could Be Dropping Soon

Superstar singer and billionaire Rihanna filed a trademark for Fenty Hair with her company, Roraj Trade LLC, in 2021, but the trademark was extended last July.

Fenty Hair will include brushes, combs, hair bands, barrettes, wigs, and more.

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