Ludacris, the ATL rap icon-turned-actor known for his role in the “Fast & Furious” franchise, sheds light on why the popular series keeps churning out sequels. In a recent interview, he explained how the films defy the notion that franchises decline in quality over time, emphasizing their massive financial success.
During an interview on the All The Smoke podcast, Ludacris expressed his frustration with the common question of why they continue to make more Fast & Furious films. He dismissed it as the “dumbest f*!kin’ question in the world” and attributed the franchise’s longevity to the simple principle of profitability.
According to Luda, it’s all about the balance between investment and revenue. He continued: “I’m gonna tell you why, because no matter what industry we’re in; podcast, music, movies, it’s all about a bottom line. It’s all about how much you spend compared to how much you make. We’re making billions of f*!kin’ dollars.”
Chris also challenged the belief that movie franchises inevitably deteriorate, saying, “Arguably these have gotten better and better.”
The Financial Powerhouse of the “Fast & Furious” Franchise
With billions of dollars in global box office earnings, the “Fast & Furious” movies stand as a testament to their enduring popularity and entertainment value. The entire “Fast & Furious” franchise has amassed a lifetime gross of $2.1 billion, as reported by boxofficemojo. The latest addition to the franchise, “Fast X,” has already taken the global box office by storm, earning a projected $67.25 million in its opening week and securing the coveted #1 movie worldwide spot.
On May 18th, Ludacris was honored with a star on the Hollywood Walk of Fame with notable celebrities and friends such as LL Cool J, Queen Latifah and “Fast” co-star Vin Diesel joining for the momentous occasion.
Besides his on-screen success, Ludacris has recently received an honorary degree from Georgia State University, and collaborated with the Rice Krispies cereal brand for a limited edition game set called “Treat. Eat. Repeat,” showcasing his entrepreneurial spirit. Ludacris’ media company, Karma’s World Entertainment, also made headlines for its new deal aimed at boosting Black-owned businesses and providing retail representation, especially for children.
Speaking of box-office success, the live-action remake of “The Little Mermaid” starring Beyonce protege Halle Bailey hit theaters this weekend taking in over $117 million. The film has received positive reviews, boasting an audience score of 84% on Rotten Tomatoes.