Grammy-winning rapper Kanye West‘s overnight Balenciaga collaboration did exactly what it was meant to do for the late DMX. New reports claim the rap heavyweight’s Yeezy partnership helped raise $1 million in profits for the late Ruff Ryders icon’s family.
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Kanye West Secures $1 Million For X
According to reports, Ye’s decision to partner up with Balenciaga in support of a DMX tribute shirt ignited massive sales. Along with the profits, the apparel piece sold out in just 24 hours.
Sources close to Kanye tell us the custom DMX T-shirt designed by Balenciaga — which was commissioned by the Yeezy brand and put up for sale Saturday as X’s memorial got underway — ended up cranking out huge profits quickly … upwards of a million bucks. Balenciaga had already said they’d be giving the net profits back to the fam — but the fact those sales produced a million dollars is staggering. Then again, the shirt was retailing for $200 a pop … so we suppose it makes sense. (TMZ)
Kanye West Teams W/ Balenciaga For Tribute
This past weekend, X’s official Instagram page shared huge news to fans. Details were revealed of West’s Yeezy brand teaming up with luxury line Balenciaga for tribute attire.
“DMX A TRIBUTE BALENCIAGA YEEZY dmx-tribute.com”
The post also detailed the exact partnership between Yeezy and Balenciaga.
“BALENCIAGA HAS BEEN ASKED BY YEEZY TO DESIGN A T-SHIRT IN TRIBUTE TO THE LATE ARTIST EARL SIMMONS, AKA DMX. A TRIBUTE TO THE ARITST AND HIS FANS WITH NET PROCEEDS BENEFITING SIMMONS’S FAMILY. IN LOVING MEMORY.”
Throughout the day, DMX’s Instagram account had kept fans updated on his memorial service and arrangements.
“*** 𝐒𝐀𝐓𝐔𝐑𝐃𝐀𝐘 𝟒/𝟐𝟒 *** Celebration of Life Memorial LIVE on @YouTube at 4:00 PM EST (Link in bio.) *** 𝐒𝐔𝐍𝐃𝐀𝐘 𝟒/𝟐𝟓 *** Homegoing Celebration LIVE on @bet at 2:30 PM EST. 🚨🚨🚨Attendance restricted to family & close friends. 🚨🚨🚨 #longlivedmx”
Fabolous Shows Priceless Moments
Over the weekend, New York rapper Fabolous hit up Instagram with a slideshow of emotional moments. Along with sharing shots from outside the Barclays Center, Loso also revealed footage from the actual memorial service.
“Celebration of Life for DMX the Great 🙏🏾🖤🤞🏾 Was a honor to be there to pay respect to the Legend.. the Icon.. the man Earl Simmons. 🙅🏾♂️”
Ruff Ryders Get Deep At DMX’s Service
Additional footage has started to circulate online showing rap crew Ruff Ryders on-stage at the emotional event. More specifically, Swizz Beatz used the livestream event to single out people for not doing enough for X during his time on Earth.
“I just wish all these people showed up for him when he was here. You got thousands of people claiming who they are and tickets and things like that. This man needed everybody. He didn’t need everybody when he’s not here, he needed everybody when he was here. We have to learn to celebrate each other while we’re here.”
Beatz took things even further by warning people ‘not’ to show up to his own memorial service if they didn’t hold him down while alive.
“I don’t want y’all to show up to my sh*t when I’m gone, unless you was showing up while I was here. I want to be sent off with the same love that I had when you were standing next to me. The things that I’m witnessing from my brother’s passing was a big educational thing for me to learn. I’m glad I got to see it at this age. A lot of people aren’t your friends, a lot of people aren’t your family.”