Dreamville boss J. Cole can easily take the rest of the year off if he wants. The hip-hop superstar’s new The Off-Season album blew away its competition on the album charts with nearly 300,000 copies sold in week one.
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J. Cole Blows Away Competition
After just its first seven days of availability, Cole’s new LP secured 282,000 equivalent album copies plus 2,000 traditional albums. The achievement also gives him his sixth chart-topping project.
J. Cole’s The Off-Season barges in at No. 1 on the Billboard 200 albums chart with 2021’s biggest week for a hip-hop release, as the set launches with 282,000 equivalent album units earned in the U.S. in the week ending May 20, according to MRC Data. The Off-Season was released via Dreamville/Roc Nation/Interscope on May 14 and also scores the year’s largest streaming week for any album. Of The Off-Season’s 282,000 equivalent album units earned in the tracking week ending May 20, SEA units comprise 243,000 (equaling 325.05 million on-demand streams of the album’s tracks), album sales comprise 37,000 (making it the top-selling album of the week) and TEA units comprise 2,000. (Billboard)
The Dreamville social media pages also acknowledged Cole’s massive achievement.
“Number 1 😤😤😤 @realcoleworld @billboard #TheOffSeason #ColeWorld”
Cole Could Be ‘Done’ W/ Rap After This Album
Cole’s rap career is thriving. Despite putting out a chart-topping The Off-Season to universal praise, the Dreamville boss could actually be retiring from his day job sooner than later.
“Oh, bro, I’m super comfortable with the potential of being done with this sh*t. But I’m never going to say, ‘Oh, this is my last album.’ … Because I never know how I’m going to feel two years, three years, four years down the line, 10 years down the line, but please believe, I’m doing all this work for a reason. … I’m doing all this work to be at peace with, ‘If I never did another album, I’m cool.’”
‘Applying Pressure: The Off-Season’ Film Drops
The hip-hop superstar hyped up anticipation for his sixth studio album by putting out his Applying Pressure: The Offseason documentary.
Applying Pressure: The Off-Season Documentary
Executive Producers: Jermaine Cole, Ibrahim Hamad
Director: Scott Lazer Executive
J. Cole Drops Song Ahead Of New Album
Prior to putting out his new album, the 36-year-old announced the release of his “Interlude” track through social media. In the post, Cole made sure to credit the song’s producers along with himself.
“It can go up, it can go down…. either way I’m prepared. Interlude. Produced by @tminus_music @tommyparker80s and me. Streaming now. jcole.lnk.to/interlude. See you in a week. The Off-Season.”