BIG3, the basketball league founded by Ice Cube, has announced a groundbreaking partnership with PrizePicks, North America’s leading skill-based fantasy sports operator. With a shared commitment to revolutionizing the sports entertainment industry, BIG3 and PrizePicks are poised to create a new era of interactive and engaging fan participation.

A Mutual Vision For Enhanced Fan Experiences

Under this exciting partnership, PrizePicks influencers will be present at BIG3 games throughout the season, offering valuable insights and assistance to new users and showing them the ins and outs of the program. This collaborative effort seeks to educate and engage fans while supporting their favorite players on the court. 

Justin Williams, the CMO of BIG3, expressed his enthusiasm for the collaboration, stating, “What PrizePicks is doing for the fantasy and sports entertainment industry is very similar to what the BIG3 is working towards.”  Both entities are dedicated to enhancing the overall fan experience, and this partnership is a testament to their shared vision.

An Exciting Season Ahead

The highly anticipated sixth season of BIG3 is scheduled to tip off on Sunday, June 25, 2023, at the iconic United Center in Chicago, IL. Notably, BIG3 has returned to a full nationwide touring model, ensuring fans across various cities can witness the thrilling matchups. 

The tour encompasses stops in Dallas, New York, Memphis, Miami, Boston, Charlotte, Detroit, and Washington D.C., extending its reach to London, England. By embracing an ambitious touring approach, BIG3 is committed to bringing high-quality basketball entertainment to diverse audiences worldwide by adopting an ambitious touring approach.

BIG3 league has been making significant moves beyond this partnership. In April 2023, Ice Cube announced a collaboration with Jesse Collins Entertainment for the BIG3 Docuseries, in which his production company, CubeVision, will be involved. 

The docu-series aims to provide comprehensive coverage of the on-court and off-court activities within the BIG3 league, offering fans an in-depth look at the behind-the-scenes action.

J. Cole Becomes Partial Owner Of The Charlotte Hornets

Similarly, J. Cole recently forged a partnership with the Charlotte Hornets. The basketball team, formerly owned by Michael Jordan, found an ideal collaborator in J. Cole, who hails from North Carolina.