Red Box, The North Face’s streetwear line, is so loungey

Red Box, The North Face’s streetwear line, is so loungey

Linnea Stephan/BFA.com

Red Box is The North Face’s official streetwear line, though it isn’t the brand’s first go-around by any means. In the ‘90s, the brand helmed a lifestyle line before turning off the tap in favor of the puffer coats and gorpcore gear that have since become their magnum opus. Then, in 2003, the brand launched the hypebeast-favorite Purple Label line in Japan, but an American revival hadn’t been fully imagined until July 2025. When Red Box’s inaugural drop finally arrived stateside it was to an already crowded playing field, but their latest drop proves they’re here to stay.

Last week, Red Box 2.0 debuted their second-ever collection for the spring 2026 season at a glitzy launch party at The Hole in Los Angeles. Before the guests trickled in — which included supermodel Winnie Harlow, actors Jackson White, Tyler Blackburn, Ashley Benson, and the Tell Me Lies cast — I took a gander around the space in its entirety. The Red Box theme echoed through the venue: a (literal) red box emblazoned with a graffiti-fied version of the brand’s logo towered at the entrance while red, logo-adorned saran wrap covered the DJ booth in the center of the room. Before the night concluded, it had been thoroughly christened by a set from DJ Kennedy and a surprise appearance by indie-punk band French Police.

Red Box, The North Face’s streetwear line, is so loungey

Linnea Stephan/BFA.com

Red Box, The North Face’s streetwear line, is so loungey


French Police


 

Linnea Stephan/BFA.com

But the night’s real star was at the back: the 25-piece line that was on full display with pieces ranging from $50 to $400. The relaxed, casual styles felt like an extension of the debut drop: it hit the sweet spot of streetwear without sacrificing the brand’s beloved gorp-y aesthetic. A few reversible fleece jackets and ’90s-inspired windbreakers caught my eye. But I mostly gravitated toward the lounge-ier garments: sleek matching sweats ($100), heavyweight tees ($55), and cozy half-zips ($175) — my favorite silhouette.

Red Box, The North Face’s streetwear line, is so loungey

Courtesy of The North Face

Red Box, The North Face’s streetwear line, is so loungey

Courtesy of The FADER

Red Box, The North Face’s streetwear line, is so loungey

Courtesy of The North Face

For accessory lovers, the collection’s wide array of gear on the go, including perforated caps, bucket hats, city bags, and puffer boots, were also instant crowd-pleasers. Each item is embellished with a distinctive Red Box label but not in an obnoxious Supreme way. You could take any of these pieces on your next hike, though you’re probably better off sporting them from the comfort of your couch. Or, better yet, out and about as you live your life as it was always intended.

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