When Kush K raps “We stay winning, all my checks are billing,” it’s not just a hook—it’s a life declaration. His latest single, “Winning,” is less a song and more a mission statement: loud, cinematic, unapologetically ambitious. For Melbourne’s self-made artist-turned-entrepreneur, this isn’t just another streaming release—it’s a chapter, a flex, a prophecy.
There’s no gimmick here, no trendy pivot toward what’s hot. “Winning” is pure Kush K: tightly engineered bars, cinematic production, and visuals that feel like they were story-boarded by someone who dreams in IMAX. From moon landings to blacked-out Benzes, the video doesn’t just stunt—it builds myth. And it works. Because the myth is rooted in something very real: pain, persistence, and a head-down hustle that’s left its mark on the underground.
Born Kushal Anand, the Melbourne native has been grinding since he was 10—first on beats, then on bars, then behind the boards as a producer and engineer. His breakout album The Revelations hinted at what was coming: a hybrid artist who could mix trap, drill, melodic rap, and still make it feel cohesive. “Winning” doesn’t reinvent that wheel—it puts 24-inch rims on it and rides straight through the noise.
There’s a line halfway through the track that sticks: “Now I don’t trust no one anymore / So I remember the days when Zach tried dealing.” It’s tossed off casually, in the middle of a flex-heavy verse, but that’s the genius of Kush K. He never lets the story drown in the shine. You can hear the lived-in grit under every luxury reference. The paranoia, the scars, the hours spent in a studio while everyone else gave up. Even at its most polished, “Winning” never lets you forget where it came from.
What makes Kush K different is how he’s packaged the vision. He’s not just an artist—he’s a label boss, an engineer, a studio founder. He moves like a one-man label, yet the loyalty he brings to his team is evident. “Keep my circle small,” he repeats, over and over, like a mantra. This isn’t clout rap. It’s vision rap.
And that vision is expanding fast.
“Winning” isn’t just a flex. It’s a reminder. That despite the doubters, the near-misses, the close calls, Kush K is already living the future he envisioned. And if you’re not paying attention now, you will be soon.
Because he’s not just making moves anymore.
He’s winning.