Moose Knuckles Explores the Sacred Glacier for AW19 Campaign

Canadian outerwear brand Moose Knuckles has unveiled its collection for AW19, a release that features a prophetic Dennis Rodman and a message that Real Life Awaits.

The brand has taken an epic journey to the Sacred Glacier - a slow-moving ice mass somewhere in the Nunavut Territory - deep within Canada’s most northern region.

There’s said to be a fishing hut atop the berg, inhabited by a powerful prophet. The seven disciples, all representative a deadly sin, travel great distances to undergo a series rituals led by none other than Dennis Rodman, which allows them to unlock the truths reality and ultimately, the meaning human existence.

Accompanying the release is a short film (below) that’s said to represent creativity, individuality, and freedom. Rodman is an icon and legendary figure that represents these things and so much more. This short is about ridding yourselves from the trappings everyday life that consume us.

The full collection is available now at www.mooseknucklescanada.com

Tayler Willson is Mixmag’s Digital Fashion Editor, follow him on Twitter

Moose Knuckles Explores the Sacred Glacier for AW19 Campaign
Moose Knuckles Explores the Sacred Glacier for AW19 Campaign
Moose Knuckles Explores the Sacred Glacier for AW19 Campaign
Moose Knuckles Explores the Sacred Glacier for AW19 Campaign
Moose Knuckles Explores the Sacred Glacier for AW19 Campaign

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