Miné, the Nigerian-American artiste renowned for her vibrant mix of pop and R&B, has released her latest single, “Crave,” a sincere exploration of desiring real connection in a world often dominated by superficial bonds. The track is a significant step for Miné following her earlier releases like “TMLA” and “Born, Not Raised.”
“Crave” is a deeply personal statement about Miné’s life and the common desire to be truly loved and not simply fulfilled. The song’s polished R&B production, along with a pop sensibility, gives a catchy melody that connects with listeners. Miné’s music is a reflection of her unorthodox upbringing, blending effortlessly Western pop with the soulful voice of R&B, influenced by living in both Lagos, Nigeria, and Baltimore, Maryland.
Taking a cue from artists like Doja Cat, Miné attempts to bring that same overlap of music, performance, and charm back to life. As an artist who combines genre and feeling, she is the next hot thing in contemporary pop and R&B. With “Crave,” Miné has put her stamp on her career by crafting a hit that will get a wide audience.
“Crave” was a marketing ploy, tapping into the deep human need for something real in a coercive world of speed and surface relationships. This strategic release is a testament to her understanding of her market and her ability to connect with it on a higher level.