Sean “Diddy” Combs has partnered with DJ Khaled to launch Diddy Direct, a platform that allows retailers and consumers to conveniently locate, request, and purchase any Combs Spirits, including all CÎROC Vodkas, CÎROC Spritz, CÎROC VS, and DeLeón Tequila. The platform was announced on May 23 via Diddy’s Twitter account. However, alcohol distribution laws may hinder delivery to certain states. Visitors to the site must be 21 years old or older to order and must input their birth year. They can choose between Ciroc or Deleon for shipping.
Diddy’s Partnership with Ciroc and Deleon
Diddy first partnered with Ciroc in 2007 after signing a 50/50 deal with the company. In 2014, he partnered with Diageo, the world’s largest spirits company, to buy Deleon tequila. The launch of Diddy Direct aims to make it easier for people to access these two liquor brands.
50 Cent’s Champagne Sold for $325K at Houston Rodeo Auction
In other alcohol business-related news, 50 Cent’s award-winning champagne was sold for $325K at the Houston rodeo auction.
Source: https://www.sohh.com/50-cent-nabs-reserve-grand-champion-best-of-show-for-3rd-year-win-at-the-houston-rodeo/
Diddy’s Cannabis Company
In November 2022, Diddy announced that he created the world’s largest black-owned cannabis company.
Source: https://www.sohh.com/diddy-worlds-largest-black-owned-cannabis-company/
Diddy Enters the Race to Purchase Majority Stake in BET Networks
Diddy joined the bidding race with Tyler Perry, 50 Cent, Bryon Allen, and many others to buy the popular television station, BET.
Source: https://www.sohh.com/diddy-enters-the-race-to-purchase-majority-stake-in-bet-networks/
In addition to his ventures in the alcohol industry, Diddy has also made moves in the cannabis and television industries.